Overview
About the Client: Montreal-based company that promotes services related to the Canadian immigration process focused on Latin American students and skilled workers.
Project target: Updating the site and increasing the number of views and conversions.
Resources: Creation of a blog to acquire leads. Lead management through campaign nutrition and automation system. Implementation of eCommerce for consulting appointments (self-service and synchronized with the company’s back office).
Results: 540% increase in the number of visits in 12 months. 10% of the 300+ blog articles are listed among the top results on Google. The company now carries out more than 70% of the consultancies sold online without any intervention or contact with the sales department.
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